We would like to wish you all a Happy new year from all of us here at Touchalize, and introduce you to our new blog. We will be keeping you regularly updated with any exciting news we have here at Touchalize, and of course we will be sharing the best technology news with you.
We are excited to move into the new year, as we believe this is just the beginning of mobile video, and we can’t wait to share some of our new touch projects with you! To celebrate what lies ahead, we take a look back at some of the best mobile video statistics from 2012. These key statistics shown are some of our favourite from 2012:
With 1 billion smartphones in use, and over 122 million tablets sold worldwide in 2012, we think that 2013 is the year we will see some really innovative mobile videos.
Over 12 billion videos were played on mobile in the last 6 months, with a whopping increase of +530% interactive videos being shared. This is great news as it indicates high user engagement with interactive videos.
With 150 mobile video ads being watched per second, and 13.2 million mobile video ads being watched per day, users are interacting with these videos worldwide every second of the day, demonstrating high levels of enthusiasm for these types of videos.
Not only are users watching these mobile videos but over 92% of these users are sharing their videos with others, with 44% showing others in person and 56% sharing over social media.
After viewing these new statistics for 2012, we are really looking forward to what 2013 brings, with over 3 times more interactive videos in 2012 than 2011 we believe that this year will revolutionize the way users are using their mobiles and interacting with videos. With videos offering more personalization and the opportunity to customize video elements to their own requirements, we believe that the future for interactive mobile video is onwards and upwards.