Recognized for our innovative interactive video platform we are pleased to join Microsoft BizSpark program. Touchalize is happy to be a part of a global technology community that helps startups succeed.
The New Year is already off and running and marketers everywhere are working to capitalize on the latest trends to get a jump on the competition. A recent article from Social Media Examiner highlights interactive video as one of the top social media marketing predictions to watch in 2014.
There’s video. Then there’s truly interactive video.
Imagine watching a film on a tablet, seeing a pizza box in the film, and being able to touch then order a pizza, right from there.
Or changing the color of a dress while you watch a fashion show.
Or many other cool and practical ways to fully interact with video.
It’s a reality. And Touchalize is making it come to life.
As always the yearly Cannes Lions awards bring a range of true inspiration and creativity, showcasing campaigns that push the boundaries in innovation. We have enjoyed exploring the most engaging interactive adverts that have won lions during the festival, and have narrowed our selection down to share our favourite 3 with you.
Ad execs think online video ads are equally or more effective than television ads at reaching audiences.The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work.
A March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents 75% said online video ads were equally or more effective than traditional TV.