Blog

microsoft-Bizspark

Touchalize joins Microsoft BizSpark program

BizSpark_StartUp

Recognized for our innovative interactive video platform we are pleased to join Microsoft BizSpark program. Touchalize is happy to be a part of a global technology community that helps startups succeed.

The Rise of Interactive Video and How Marketers Can Capitalize

The New Year is already off and running and marketers everywhere are working to capitalize on the latest trends to get a jump on the competition. A recent article from Social Media Examiner highlights interactive video as one of the top social media marketing predictions to watch in 2014.

via The Rise of Interactive Video and How Marketers Can Capitalize.

Interactive mobile videos

INSPIRING INTERACTIVE MOBILE VIDEOS AT AWE

With mobile and tablet devices becoming an essential part in consumers everyday lives, providing a cross-channel video experience to optimize brand campaigns is vital.
continue reading

50 Days of AWE: Touchalize ‹ Advertising Week Social Club

Advertising week

There’s video. Then there’s truly interactive video.

Imagine watching a film on a tablet, seeing a pizza box in the film, and being able to touch then order a pizza, right from there.

Or changing the color of a dress while you watch a fashion show.

Or many other cool and practical ways to fully interact with video.

It’s a reality. And Touchalize is making it come to life.

 

via 50 Days of AWE: Touchalize ‹ Advertising Week Social Club.

Interactive video at Cannes

Interactive adverts at Cannes 2013

As always the yearly Cannes Lions awards bring a range of true inspiration and creativity, showcasing campaigns that push the boundaries in innovation. We have enjoyed exploring the most engaging interactive adverts that have won lions during the festival, and have narrowed our selection down to share our favourite 3 with you.

continue reading

Ad Agencies See Effectiveness in Online Video

Online videosAd execs think online video ads are equally or more effective than television ads at reaching audiences.The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work.

A March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents 75% said online video ads were equally or more effective than traditional TV.

via Ad Agencies See Effectiveness in Online Video – eMarketer.

Touchalize