With mobile and tablet devices becoming an essential part in consumers everyday lives, providing a cross-channel video experience to optimize brand campaigns is vital.
There’s video. Then there’s truly interactive video.
Imagine watching a film on a tablet, seeing a pizza box in the film, and being able to touch then order a pizza, right from there.
Or changing the color of a dress while you watch a fashion show.
Or many other cool and practical ways to fully interact with video.
It’s a reality. And Touchalize is making it come to life.
As always the yearly Cannes Lions awards bring a range of true inspiration and creativity, showcasing campaigns that push the boundaries in innovation. We have enjoyed exploring the most engaging interactive adverts that have won lions during the festival, and have narrowed our selection down to share our favourite 3 with you.
Ad execs think online video ads are equally or more effective than television ads at reaching audiences.The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work.
A March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents 75% said online video ads were equally or more effective than traditional TV.
UK mobile advertising market set to grow by 90% in 2013. Mobile ad market predicted to rise from £526m in 2012 to £1bn as digital giants mine smartphone, tablet and app revolution
Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a survey by Nielsen.
Over two-thirds of these consumers claimed to have used these second screens multiple times a week during Q1 2013.