So after a colossal 3 hours of Google’s I/O 2013 key note, we are mulling over some of the best announcements that were made during the conference. We’ve put together a quick post our favourite bits from the conference.
Read more →
Mobile video ad growth outpaces desktop, while digital video outpaces TV
via TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend – eMarketer.
The shortlist has been announced for the Mobile Retail Awards, sponsored by Collstream, with the winners due to be revealed at the Awards Ceremony, taking place at the Grange St. Paul’s, immediately after the Mobile Retail Summit next Wednesday, 24 April.
You’ve no doubt heard the term “second screen”. It really just refers to any device you use while watching your TV. According to the surveys, more and more of us are surfing the web or instant messaging on our smartphones, tablets, and laptops while we watch TV or play games.
UK mobile advertising grew 148% year-on-year in 2012 to £526m, up from £203m in 2011, as total digital ad spend hit £5bn
via Mobile advertising triples to record levels | Media | guardian.co.uk.
Video advertising will double approximately every two years until all online ads will be video ads. That’s right. All online ads will be video.
I am calling this prediction “Cam’s Law” (after Moi) with due respect and deep regard to Intel Founder Gordon E. Moore, who in 1965 predicted that the number of transistors on integrated circuits would double every two years thereby exponentially increasing computing power.
via Cameron Yuill: Soon All Online Advertising Will be Video.
So with Advertising week done and dusted we are back in the office, mulling over all the exciting things we heard during our week in London.
So lets take a peek at some of the most inspirational moments of the week.
Read more →
So we are really excited to be at Advertising Week this week; being half way through the week already lets take a look at some of the best events so far.
Read more →
After a ‘techtastic’ 4 days we are back in our office reminiscing about MWC 2013, and some of the great technology we saw. Read more →
Microsoft has recently announced that they have built a new video production studio in L.A, set to revolutionise how their customers play with their Xbox’s. With current figures showing that users spend an average of 87 hours a month on their Xbox’s, with the majority of this being on non-gaming content, Xbox is set out to create a new way for customers to interact with content on their screen. (Techcrunch.com)
Read more →
